Since the 1980s, Akihabara has transformed into an “Otaku mecca” in the minds of millions. Games, manga, and anime related stores line the streets. Billboards of the latest anime dot the skyline. On an average day, maids hand out flyers trying to charm customers into their cafes.
This is the “Akiba,” many imagine that represents “Cool Japan” and Japanese subculture. In reality, Japanese subcultures are not concentrated in Akihabara but rather dispersed throughout Japan, online, and increasingly around the world.
Originally, Around Akiba wanted to open Akiba, the physical location, to the world. Considering the ever-changing, and ever-shifting nature of Japanese pop culture and subcultures, Around Akiba, does not merely view Akiba as the physical location of Akihabara, Tokyo. Rather, Akiba represents the very diffusion and fusion of Japan Pop and love.