Game Localization Marketing Support in Japan

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Game Localization Marketing Support in Japan

In 2018 we supported game localization company GameTomo to market their Japanese version of the popular first-person shooter video game Superhot release on the PS4 to a Japanese audience.

Game Localization Marketing Support in Japan3


To do so we decided to invite famous Japanese talent, cosplayer and passionated gamer Itsuki Akita to hold the very first live-stream of the game in Japanese on the PS4.

Game Localization Marketing Support in Japan


For the equipment, we used 2 notebooks, led light, a display, the PS4, a Sony PS4 webcam, and a microphone. We streamed on Itsuki Akira’s channel

Itsuki Akira & Super Hot

The Results

The live-stream ran for about 90 minutes. In total, we reached about 1000 viewers on average with hundreds of impressions/comments. Overall, many of the viewers mentioned that they already pre-ordered or are planning to purchase the Japanese PS4 version of the game.

The video above was recorded by a fan. * Non-official.

If your company is planning to release a game for the Japanese market feel free to contact us for digital marketing support in Japan!

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