We work directly with renowned Japanese figure manufacturer Daikikougyou to extend their reach beyond the Japanese market to reach overseas customers and clients, in addition to managing their social media accounts and boosting their portfolio with photo and video content!

While Daikikougyou is well-known throughout Japan and especially so in the Japanese hobby and pop-culture space, their reach doesn’t extend beyond the Japanese market. As such, they contacted us to further their reach into international markets, and we’ve been put in charge of managing their social media accounts and marketing campaigns.

As part of this work, we regularly hand-tailor, create, and schedule posts for their social media pages, primarily targeting those outside of Japan. These posts include announcements of new products, interactive questions and captions to increase engagement, pre-order reminders, and more. We also collect, analyze, and work with the analytics behind each of their social media pages, including reach, engagement, and more, resulting in a major increase in followers and engagement.

In addition to publishing and marketing products and content through social media, we also create custom media for Daikikougyou and their products. Both at their office and in our own studios, we pair their products and brand with popular influencers in Japan and create professional and unique photosets, video reviews, and product photos. With these influencer-focused videos, Daikikougyou has seen a massive increase in engagement, with the videos receiving a combined total of well over several hundred thousand views and an increase in sales and site visits.

We are also tasked by Daikikougyou to create written content for their products that target an English-speaking demographic. Every month, we create detailed and engaging articles that review and highlight their products, in a format that encourages fun, engaging interaction. These articles encourage those overseas to purchase Daikikougyou’s products, with several thousand views across these articles and shares that can be directly correlated to an increase in overseas sales and growth. We also personally translate our English content into Japanese to ensure Daikikougyou is able to take full advantage of our partnership to grow in the Japanese marketplace as well.

Going into the future, we are continuing to push beyond limits when it comes to our partnership with Daikikougyou, with future plans involving the establishment and operation of their own Shopify-powered webstore for those outside of Japan and continued media creation and talent collaboration.