Last week Kaikoku, manager and promoter of JILL LAMM, helped to organize and host an event party for the new brand icon. JILL LAMM is an 80’s retro anime inspired character and the event offered guests a chance to relax and have a drink while learning more about the new company.
Set up in the heart of Harajuku in a bustling cafe-event space, the event featured a DJ booth, free food and drinks, cosplay guests and merchandise to peruse. Both foreigners and Japanese filled the cafe enjoying the retro atmosphere and free goodies courtesy of their mysterious host, JILL LAMM.
The event was largely a success for the brand’s first promotional event and the icon continues to grow more popular online.