Game Localization Marketing Support in Japan – Twitch Live Stream With Itsuki Akira

Game Localization Marketing Support in Japan

In 2018 we supported game localization company GameTomo to market their Japanese version of the popular first-person shooter video game Superhot release on the PS4 to a Japanese audience.

Game Localization Marketing Japan

WHO DID WE INVITE AND WHY?

To do so we decided to invite famous Japanese talent, cosplayer and passionated gamer Itsuki Akita to hold the very first live-stream of the game in Japanese on the PS4.
Game Localization Marketing Japan

SOFTWARE, HARDWARE AND THE PLATTFORM

For the equipment, we used 2 notebooks, led light, a display, the PS4, a Sony PS4 webcam, and a microphone. We streamed on Itsuki Akira’s Twitch.tv channel

Game Localization Marketing Japan

The Results

The live-stream ran for about 90 minutes. In total, we reached about 1000 viewers on average with hundreds of impressions/comments. Overall, many of the viewers mentioned that they already pre-ordered or are planning to purchase the Japanese PS4 version of the game.

The video above was recorded by a fan. * Non-offical.

If your company is planning to release a game for the Japanese market feel free to contact us for digital marketing support in Japan!

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